SEO
Search engine optimisation is the work of appearing on Google without paying for each click. It is the most valuable visit there is and also the slowest to earn: three fronts worked at once, measured every month.
Search engine optimisation, or SEO, is the work of getting your website to appear on Google when someone searches for what you offer, without paying for each click.
It brings the most valuable visits there are: people who already have the problem you solve and are looking for someone to solve it. It is also the slowest work, because Google does not rearrange its results overnight.
We work on the three factors that decide it: that the site can be read and loads quickly, that the copy answers what people actually search for, and that the business has a solid local presence in Barcelona.
In numbers
What it includes
What the service covers, with no small print.
Technical audit
We review speed, the mobile version, structure, broken links and anything that stops Google from reading the site normally.
Keywords and content
We find out what your client searches for and in which words, then write or rewrite the pages that answer those searches.
Local search
Google Business Profile, consistent name, phone and address, and presence in the directories that count in Barcelona.
Monthly measurement
A monthly report with positions, visits and enquiries obtained. No decorative charts and no metrics that mean nothing.
How we work
The stages the project goes through, and what you decide at each one.
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Audit
We analyse the site, the competition and the searches in your sector. That produces a list of problems ordered by impact.
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Plan
We set out what will be done, in what order and what we expect to achieve. Without promises of first place.
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Execution
We apply the technical fixes, publish the content and build the local presence, month by month.
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Measurement
We review which searches bring visits and adjust the plan with that data, not with assumptions.
From strategy to results.
Who it is for
Four common situations. If you recognise yours, it fits.
- Local businesses
- Those who need to appear when someone searches for their service in Barcelona or their area, with a well-kept Google listing.
- Websites that get no visits
- The site exists, it is published, and Google sends it almost no traffic. There is usually a specific cause, and it can be found.
- Those dependent on advertising
- Businesses that only receive visits while they pay, and want a channel that does not switch off when the budget stops.
- Clients outside Barcelona
- Inside or outside Spain. Technical and content work does not depend on distance.
Frequently asked questions
The questions we get before starting, answered plainly.
How long until results show?
Technical fixes show within weeks. Gaining positions on competitive searches usually takes between three and six months of consistent work.
Do you guarantee first place on Google?
No, and be wary of anyone who does. Nobody controls the order of Google results. What we commit to is the work, measuring it and showing you the figures every month.
How is it different from Google Ads?
Adverts appear at the top from day one and stop the moment you stop paying. SEO takes longer, but the visits keep arriving once the work is done. The two complement each other.
Does it include the Google Business Profile?
Yes. For a local business it is one of the heaviest factors, so we set it up, complete it and keep it current.
Is there a minimum contract?
No. The work runs month to month, though it is worth knowing that SEO needs continuity: three isolated months do not produce the results of sustained work.
Do you only work in Barcelona?
No. We are based in Barcelona and meet clients in person here and nearby, but the work itself runs just as well remotely. We serve clients across Spain and abroad, in Spanish, English and French.
Related articles
For those who prefer to understand it properly before deciding.
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